Apturio Ads Lead Tracker - Product Specific Terms & Service Definition

Apturio Service Catalog| English
September 17, 2026•15 min read

Apturio Ads Lead Tracker

Product Specific Terms & Service Definition

Service ID: APT-SVC-ALT-001
Version: 1.0
Status: Active
Effective Date: September 17, 2026
Last Updated: September 17, 2026
Provider: Apturio Solutions Inc.
Service Type: SaaS / Managed Tracking Service
Language: English

1. Purpose and Contractual Relationship

This page constitutes the Product Specific Terms and Service Definition applicable to Apturio Ads Lead Tracker.

It describes the functional scope of the Service, its components, responsibilities, limitations, and specific operational conditions.

This document supplements:

  • the applicable Order Form, checkout, or subscription;

  • the Apturio Terms of Service;

  • the Data Processing Agreement (DPA);

  • and any other Apturio legal documents that may apply.

Commercial terms specific to each subscription, including pricing, billing cycle, included limits, Add-Ons, and start date, will be set forth in the applicable Order, checkout, or subscription process.

2. Service Description

Apturio Ads Lead Tracker is a lead capture, attribution, and tracking solution designed to help organizations identify commercial opportunities generated through digital advertising campaigns.

The Service creates a tracking layer between the Customer's advertising campaigns and external systems subsequently used for bookings, sales, management, or customer service.

Its primary purpose is to reduce attribution loss that may occur when a person:

  1. interacts with an advertisement;

  2. expresses interest in a product or service;

  3. and subsequently continues the process in an external system that does not directly report the conversion back to the advertising platform.

Apturio Ads Lead Tracker allows the commercial intent of the Lead to be recorded before the user is transferred to the Customer's external system.

3. Service Objectives

The Service is designed to:

  • identify Leads generated from advertising campaigns;

  • record their source, campaign, and service of interest when such information is available;

  • capture basic contact information;

  • record intent to purchase or book a service;

  • notify the Customer's designated team of new Leads;

  • maintain a contact database associated with advertising campaigns;

  • facilitate follow-up with Leads who do not immediately complete a booking or purchase;

  • provide information to evaluate advertising campaign effectiveness;

  • improve visibility into customer acquisition and conversion.

Apturio Ads Lead Tracker does not replace the Customer's booking system, EMR, ERP, clinical system, transactional system, or other operational platform.

4. General Service Flow

The standard Service flow is:

Advertising Campaign → Tracking Landing Page → Interest Capture → Registration in Apturio → Customer Notification → Customer External System

4.1 Advertising Campaign

A user interacts with a Customer digital advertising campaign, including, where applicable:

  • Google Ads;

  • Meta Ads;

  • Facebook Ads;

  • Instagram Ads;

  • other compatible channels.

4.2 Landing Page

The user is directed to a Landing Page configured for the applicable campaign, product, or service.

The Landing Page operates as an attribution point before transferring the user to the external system used by the Customer.

4.3 Intent Capture

The user provides basic contact information and expresses interest in a product or service.

4.4 Registration

Apturio records the Lead together with available attribution information.

4.5 Notification

Personnel designated by the Customer may receive a notification indicating that a new Lead has expressed interest.

4.6 Continuation of the Process

The user is transferred to the next step defined by the Customer, which may include:

  • an external booking system;

  • scheduling platform;

  • online store;

  • external form;

  • telephone contact;

  • or another platform.

The Customer may use the recorded information to identify and contact Leads who did not subsequently complete the booking, purchase, or conversion process.

5. Service Components

5.1 Landing Page

The Service may include one standard Landing Page per implementation, adapted to the Customer's branding and service within the contracted scope.

Its primary function is to facilitate Lead capture and attribution.

Substantial design modifications, custom development, or additional Landing Pages may require additional services or Add-Ons.

5.2 Lead Capture Form

The standard form is designed to collect only information reasonably necessary for the commercial purpose of the Service.

It may include:

  • first name;

  • last name;

  • email address;

  • telephone number;

  • product or service of interest;

  • applicable consent;

  • technical attribution parameters.

5.3 Attribution

When technically available, the system may record data such as:

  • Source;

  • Medium;

  • Campaign;

  • Ad / Ad Group;

  • UTM Source;

  • UTM Medium;

  • UTM Campaign;

  • UTM Content;

  • GCLID;

  • FBCLID;

  • Landing Page used;

  • product or service of interest.

The availability of this data may depend on factors including:

  • advertising platform;

  • campaign configuration;

  • browser;

  • user permissions;

  • consent mechanisms;

  • privacy technologies;

  • third-party restrictions.

Apturio does not guarantee that all attribution parameters will be available for every interaction.

5.4 Automations

The Service may include standard automations to:

  • register new Leads;

  • apply tags;

  • store attribution information;

  • identify the product or service of interest;

  • send notifications to Customer personnel;

  • transfer the user to the next step in the process.

5.5 Contact Database

Leads captured through the Service may be stored as contacts within the Apturio platform.

5.6 Reporting

Depending on the subscribed plan and available information, the Service may provide metrics related to:

  • total Leads;

  • Leads by campaign;

  • Leads by source;

  • Leads by service;

  • trends over time;

  • attribution data;

  • other indicators compatible with the information collected.

When the Customer subsequently provides or validates conversion information, additional metrics may be calculated, including:

  • converted Leads;

  • conversion rate;

  • cost per new customer;

  • advertising spend;

  • acquisition indicators;

  • return-related indicators where sufficient information is available.

6. Definition of a Lead

For purposes of this Service, a Lead is a person who provides contact information through a capture mechanism associated with the Service and expresses interest in a Customer product or service.

The existence of a Lead does not necessarily mean that any of the following has occurred:

  • a booking;

  • a sale;

  • a transaction;

  • a final conversion;

  • acquisition of a new customer;

  • in healthcare contexts, acquisition of a new patient.

Apturio Ads Lead Tracker primarily records commercial intent.

Confirmation of a booking, sale, or final conversion may depend on information available exclusively within Customer systems.

7. Conversion Reconciliation

When the system in which the final conversion occurs is not integrated with Apturio, the Customer will be responsible for determining which Leads subsequently completed the applicable booking, purchase, or other process.

Apturio may provide information or Lead lists to facilitate this reconciliation.

Depending on the implemented process, Leads may subsequently be identified using statuses such as:

  • Lead generated;

  • Lead contacted;

  • Booking completed;

  • Sale completed;

  • Conversion undetermined.

Where sufficient information exists, Apturio may use reconciled data to generate additional performance metrics.

8. Customer Access

Depending on the subscribed plan, Apturio may provide limited access to selected platform features.

Customer access may include:

  • Contacts;

  • Reporting;

  • dashboards related to the Service.

Subscription to Apturio Ads Lead Tracker does not necessarily provide full administrative access to the Apturio platform.

Features that are not part of the subscribed Service may remain disabled.

9. Data and Data Minimization Principle

Apturio Ads Lead Tracker is designed using a data minimization approach.

Its purpose is primarily to record basic contact information, attribution data, and commercial intent.

9.1 Information Covered by the Standard Service

This may include:

  • first name;

  • last name;

  • telephone number;

  • email address;

  • product or service of interest;

  • acquisition source;

  • campaign;

  • attribution parameters;

  • date and time of interaction.

9.2 Sensitive Data

The standard Service is not designed to request detailed clinical, medical, or other sensitive information.

Standard forms should not request, unless an expressly authorized service applies:

  • diagnoses;

  • symptoms;

  • medical history;

  • medications;

  • treatments;

  • clinical results;

  • descriptions of injuries;

  • detailed medical information;

  • other categories of sensitive information outside the approved scope.

Where the Customer needs to process information considered sensitive under applicable law, such use must be evaluated separately and will be subject to the Apturio Sensitive Data Terms and any other applicable conditions.

The Customer must not use Apturio Ads Lead Tracker to process sensitive information outside the uses expressly permitted by Apturio.

10. Apturio Responsibilities

Within the contracted scope, Apturio will be responsible for:

  • configuring the standard Service components;

  • maintaining automations managed by Apturio;

  • configuring the agreed tracking mechanisms;

  • facilitating Lead registration;

  • providing access to features included in the plan;

  • operating the Service in accordance with applicable terms;

  • processing Customer Personal Data in accordance with the Data Processing Agreement where Apturio acts as a Processor.

Obligations related to the processing and protection of Personal Data are further described in the Apturio Data Processing Agreement.

11. Customer Responsibilities

The Customer is responsible for:

  • providing accurate information regarding its services and campaigns;

  • providing the access and reasonable cooperation required to configure the Service;

  • properly managing Leads received;

  • contacting Leads when appropriate;

  • determining whether a Lead ultimately became a customer;

  • maintaining accurate information in its own systems;

  • using data obtained through the Service in accordance with laws applicable to its organization;

  • maintaining legally required notices, authorizations, and consents;

  • properly using forms, cookies, pixels, and other tracking technologies;

  • ensuring it has the right to collect and provide Apturio with data processed through the Service;

  • avoiding use of Apturio-provided forms or fields to request information outside the approved scope;

  • complying with its own regulatory and industry-specific obligations.

The Customer remains responsible for subsequent use of data exported, downloaded, transferred, or incorporated into systems under its control.

Data protection responsibilities are further described in the Apturio Data Processing Agreement.

12. Third-Party Systems and Providers

Apturio may use external platforms and providers to deliver certain components of the Service.

These may include providers related to:

  • infrastructure;

  • hosting;

  • communications;

  • email;

  • telephony;

  • analytics;

  • automation;

  • advertising;

  • artificial intelligence;

  • payments;

  • support;

  • integrations.

Providers used by Apturio to process Customer Data are identified, where applicable, in the Apturio Subprocessors List.

The availability of specific features may depend on APIs, policies, terms, restrictions, availability, or changes implemented by third parties.

Apturio does not control external platforms owned or operated by third parties.

13. Service Limitations

Apturio Ads Lead Tracker does not guarantee:

  • that every visitor will complete the form;

  • that every Lead will make a purchase;

  • that every Lead will complete a booking;

  • that all advertising parameters can be identified;

  • that external platforms will continue providing the same data;

  • that cookies, identifiers, or attribution parameters will be available for every user;

  • a specific number of Leads;

  • a specific level of sales;

  • a specific level of conversions;

  • a specific return on advertising investment.

Advertising campaign performance and commercial conversion depend on multiple factors outside Apturio's control.

14. Services Not Included

Unless expressly included in the applicable Order, checkout, plan, or Add-On, Apturio Ads Lead Tracker does not include:

  • advertising campaign management;

  • ongoing ad creation;

  • commercial management of Leads;

  • manual sales calls;

  • sales closing;

  • full sales CRM functionality;

  • custom pipelines;

  • operational opportunity management;

  • appointment scheduling;

  • EMR functionality;

  • custom clinical system integration;

  • data migration;

  • custom software development;

  • Conversational AI;

  • Voice AI;

  • call recording;

  • call transcription;

  • analysis of telephone conversation content;

  • processing of detailed medical information.

These services may be available through other products, Add-Ons, or separate quotations.

15. Limits, Usage and Add-Ons

Each subscription may establish limits for certain resources.

These may include:

  • notifications;

  • emails;

  • telephone numbers;

  • Landing Pages;

  • tracked services;

  • contacts;

  • storage;

  • integrations;

  • other usage-based resources.

The exact limits applicable to the Customer will be specified in:

  • the Order Form;

  • checkout;

  • subscribed plan;

  • account configuration;

  • or other applicable commercial documentation.

Where a limit is exceeded, Apturio may, subject to applicable terms:

  • apply additional usage charges;

  • offer an increased limit;

  • require a plan upgrade;

  • offer an Add-On;

  • limit the applicable resource.

General terms relating to Limits, Overages, and Add-Ons are set forth in the Apturio Terms of Service.

16. Optional Call Tracking

Where expressly subscribed to, Apturio may provide additional Call Tracking capabilities.

The basic Call Tracking service may be limited to recording:

  • the number originating the call;

  • date and time;

  • tracking number used;

  • associated campaign or service;

  • occurrence of the call;

  • technical call duration where available.

Unless a different service is expressly subscribed to and authorized, Call Tracking does not include:

  • call recording;

  • transcription;

  • analysis of call content;

  • intentional storage of clinical information communicated verbally.

The number of tracking numbers or tracked services will be determined by the subscribed plan or Add-On.

17. Privacy and Data Protection

Where Apturio processes Personal Data on behalf of the Customer in connection with this Service, such processing will be subject to the Apturio Data Processing Agreement (DPA).

The DPA addresses, among other matters:

  • the roles of the Customer and Apturio in connection with processing;

  • Customer Personal Data;

  • protective measures;

  • subprocessors;

  • security incidents;

  • transfers;

  • individual rights;

  • specific privacy obligations where applicable.

The Customer remains responsible for determining the purposes for which it collects and uses information, as well as for providing notices and obtaining consents legally required for its activities.

For additional information regarding Apturio's general privacy practices, please refer to the Apturio Privacy Policy.

18. Cookies and Tracking Technologies

Landing Pages and other digital components used with the Service may employ:

  • cookies;

  • pixels;

  • advertising identifiers;

  • analytics;

  • tags;

  • campaign parameters;

  • other tracking technologies.

The Customer is responsible for ensuring that it has the notices and consents required for technologies used on its websites, Landing Pages, campaigns, and channels.

Apturio may provide technical capabilities to implement consent mechanisms; however, the availability of such capabilities does not replace the Customer's legal obligations.

Apturio's own use of cookies and similar technologies is further described in the Apturio Cookie Policy.

19. Acceptable Use

The Customer must use Apturio Ads Lead Tracker lawfully, responsibly, and consistently with the intended purpose of the Service.

Use of the Service is subject to the Apturio Acceptable Use Policy (AUP).

Among other restrictions, the Customer must not use the Service for:

  • unlawful activities;

  • prohibited communications;

  • abuse of messaging services;

  • unauthorized processing of information;

  • circumvention of platform restrictions;

  • activities prohibited by the Apturio Terms of Service;

  • activities prohibited by the Acceptable Use Policy.

20. Ownership of Data and Service Components

The Customer retains the rights applicable to its Customer Data and Customer Materials in accordance with the Apturio Terms of Service.

Use of the Service does not transfer ownership of the Customer's business data to Apturio.

Apturio and its applicable providers retain the rights associated with:

  • platform;

  • software;

  • standard automations;

  • reusable configurations;

  • templates;

  • workflows;

  • automation structures;

  • methodologies;

  • base designs;

  • documentation;

  • know-how;

  • other components provided as part of the Service.

The subscription provides a right of access and use within the contracted scope and does not transfer ownership of the platform or its components.

21. Subscription, Billing and Termination

Apturio Ads Lead Tracker is provided on a subscription basis.

Subscription-specific commercial information will be established in the applicable Order Form, checkout, or subscription process, including where applicable:

  • Subscription Fee;

  • currency;

  • billing cycle;

  • start date;

  • Initial Term;

  • included limits;

  • Add-Ons;

  • usage-based charges;

  • additional commercial terms.

General rules relating to:

  • billing;

  • renewal;

  • Overages;

  • taxes;

  • payments;

  • cancellation;

  • refunds;

  • suspension;

  • termination;

  • subsequent access to or deletion of Customer Data;

are governed by the Apturio Terms of Service, the DPA where applicable, and any Customer-specific Order terms.

22. Changes to the Service

Apturio may make reasonable changes to the Service in order to:

  • improve functionality;

  • increase security;

  • maintain technological compatibility;

  • respond to regulatory changes;

  • adapt to changes involving providers or Third-Party Products;

  • replace components with equivalent technologies.

Such changes will be subject to the applicable provisions of the Apturio Terms of Service and these Product Specific Terms.

23. Service Summary

Apturio Ads Lead Tracker helps the Customer connect advertising investment with Leads who demonstrate commercial intent, even where the final conversion subsequently occurs in an external system.

The Service provides a layer of:

Capture → Attribution → Notification → Tracking → Reporting

without replacing the Customer's operational applications.

Its purpose is to help answer a fundamental commercial question:

What business opportunities are being generated by my advertising investment, and what happens to them afterward?

24. Contractual Framework and Applicable Documents

This Service Definition and these Product Specific Terms form part of the contractual framework applicable to Apturio Ads Lead Tracker.

Current Apturio legal documents are available through the Apturio Legal Center:

Legal Center
https://legal.apturio.com/

Apturio Terms of Service

The general agreement governing access to and use of Apturio services, including subscriptions, accounts, payments, Limits, Add-Ons, Customer Data, responsibilities, suspension, renewal, and termination.

https://legal.apturio.com/terms-of-service

Apturio Data Processing Agreement — DPA

Governs the processing of Personal Data where Apturio processes information on behalf of the Customer.

https://legal.apturio.com/dpa

Apturio Privacy Policy

Describes Apturio's general practices regarding the collection, use, protection, disclosure, and retention of Personal Data.

https://legal.apturio.com/privacy-policy

Apturio Acceptable Use Policy — AUP

Establishes acceptable use requirements and prohibited or restricted activities relating to Apturio services.

https://legal.apturio.com/acceptable-use

Apturio Sensitive Data Terms

Establishes additional conditions applicable to the processing of certain categories of sensitive information.

https://legal.apturio.com/sensitive-data-terms

Apturio Cookie Policy

Describes Apturio's practices regarding cookies and similar technologies.

https://legal.apturio.com/cookie-policy

Apturio Subprocessors List

Identifies external providers used by Apturio that may process Customer Data in connection with certain Service components.

https://legal.apturio.com/sub-processors

25. Order of Precedence

In the event of a conflict between this Service Definition and other applicable contractual documents, the order of precedence set forth in the Apturio Terms of Service, the DPA, the applicable Order, and other applicable terms will govern.

Nothing in this document is intended to limit any rights or obligations that cannot lawfully be modified by contract under applicable law.

26. Applicability and Acceptance

These Product Specific Terms and Service Definition will apply where Apturio Ads Lead Tracker is identified in an Order Form, checkout, subscription, or other applicable commercial documentation.

Subscription to and use of the Service is subject to the Apturio Terms of Service and any other documents incorporated into or applicable under those terms.

By accepting an Order, completing the subscription process, or using the Service, the Customer accepts the applicable contractual terms through the contracting mechanism used.

Apturio Ads Lead Tracker
Service ID: APT-SVC-ALT-001
Product Specific Terms & Service Definition
Version 1.0 — English
Effective Date: September 17, 2026

© 2026 Apturio Solutions Inc. All rights reserved.

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